Does Blog Post Frequency Really Affect Traffic?

How often you should post on your blog is often a hotly debated topic. Whether you post weekly (lazy!), every few days (me), daily (me with ideas), or multiple times a day (HOW?!?!?!), though, it’s clear that it does have an effect on traffic.

WHY?
There are three main ways in which blog post frequency affects traffic:

• More posts = more indexed pages = more search engine visitors = more pageviews (this also applies to blogging consistency.)
• More posts = more content for readers to absorb = more pageviews.

• More posts = more resources for the reader = more likely they’ll return to the site/link to you = more pageviews/publicity

All of these seem to show this seems to point to one thing: the more you post, the more traffic you’ll generally get. In most cases, this is true - you just have to make sure your content doesn’t suck and your readers aren’t getting overwhelmed if you put out more than one post per day (this is why I don’t read Problogger).

SO, IN CONCLUSION…
Posting on your blog more often generally leads to more traffic. Can you still have a successful blog and post once a week? Yes. Will it be harder than if you posted daily? Generally. Just remember that frequent posts should take a backseat to post quality and marketing - you can be successful with the latter two but expecting visitors just because you crank out a bunch of generic, boring posts every day is folly.